Holubtsi vs. Lust

(sketch story)

Recently, Tiktok has been blown up by the song ‘Power of Repentance,’ which is sung about it as a ‘luxury power.’ More than a thousand videos were shot with this track. The author of the song is the Ukrainian blogger Pan (Mister in English) Roman. Who is he?

Romko Chykharivskyi (Pan’s real name) is a writer, the author of the books ‘Saints Don’t Pronounce letter R’ («Святі не вимовляють Р») and ‘Mudatsia’ («Мудація»). Together with Oleksa Melnyk, he hosts the podcast ‘Galician-Galician podcast’ (‘GGP’ in short).

The idea to create an Instagram page came unexpectedly. Roman formed his character from the ambitious citizens of Halychyna, who very often do not understand jokes and strongly believe in God. The post-modern vision appealed to the Ukrainians and they began to massively subscribe and share Roman’s funny videos.

Some people unironically think they are being recorded by an old man. In fact, Roman uses “masks,” which are visual effects that change his appearance (and sometimes the voice). Pan calls himself a “fighter against debauchery.” He isn’t alone in this micro universe, here’s a large family: “cousin” Mateusz from Warsaw; four “brothers” Mark, Matvii, Luka, and Ivan (on the picture); “father” Eustachy and a bunch of other characters. The most famous is Markiyan, Roman’s “grandson.” He is a trickster who constantly misbehaves and disobeys his grandfather.

Pan Roman is a typical boomer who does not understand how technology works. Through the prism of irony, he shows the obsolescence of religious beliefs and their indignation at everyday things (such as electric scooters, coffee drinks with “fashionable” toppings, video chats, etc.). Pan especially “hates” kebabs and shawarma, which eats alone, when supposedly no one sees him. Then Markiyan takes a picture of him and calls it “evidence of Grandpa’s crime.” Pan also makes holubtsi, he calls it “a method of resisting sins” (which isn’t that effective, as we know).

With the onset of popularity, Roman Chykharivskiy receives a lot of business offers. He already advertised the TakFlix streaming service and even launched his own merch (I have a shopper “Rozpusta don’t walk with me.”). I guess that we should wish him success with that creative project!

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