“That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea” by Marc Randolph

(Book Review)

Sometimes the only way out is through.”
(Marc Randolf)

Nowadays, there are a lot of successful companies in the business area. We all know these giants like Google, Amazon, and, of course, Netflix. The last one is the most popular streaming service that offers a wide variety of TV shows, films, and serials. As a consumer and active Netflix user, I was very curious to learn about the beginning of the biggest entertainment institution in our modern days. How did it start and what was the phenomenon of Netflix?

The author of the book is Marc Randolph, also well-known as a co-founder of Netflix. He wrote this book based on the memories ― his own and others, who were included in the company’s growing process. Step by step, Randolph told us about his rocky road to success and how the dream became a concept that turned into reality for millions of people.

This story showed me that there are no reasons to be afraid of your own ideas. Do you want to create a start-up? Let’s do that! What will this project be about? Let’s figure it out! Don’t be scared of responsibility. If we want our ideas to work, we always must be brave and ambitious as Marc Randolph was when he invented and introduced the “DVD rental by mail” idea. That was the first prototype of modern Netflix.

The Netflix idea had a lot of attempts before appearing in its modern form. The founders were trying to develop the comfortable for viewers and profitable for company scheme of film rent, but in the 1990s it was a little bit hard technically. So, that’s the big part of the book, where the author continues a splendid story and gives a lot of business hints. Actually, this is not a business book, but you can take a note of these tips and Randolph’s insights from his valuable experience anyway.

Marc Randolph wrote about difficult and serious topics like funding, investing, hiring staff, corporate culture of the company, climate within it, business management in general. But the style of the book’s text is conversational: the author writes simply about complex things. That is the main advantage of this book that makes it available to the wide world audience.

So, if you like Netflix, you definitely should read the book “That Will Never Work” to know HOW exactly this idea worked.

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