TOP-5 main trends in the publishing business in 2021

New technologies and approach in creating a publishing product dictate new trends, the activity of which will grow in 2021.

  1. The virtual world is expanding its boundaries

While printed versions of books and magazines without any doubts continue to exist in the coming years, there is an undeniable trend of a ‘boom’ in digital publications. Today, 44% of the world’s population reads online. This trend has been exacerbated by the outbreak of coronavirus in 2020, which has led more and more people to turn to digital content rather than print. Professionals who create content should not lose sight of the fact that the transition to digital forms makes it richer by adding multimedia (audio, video) materials, which are gaining a growing share of potential audiences. In addition, the digital subscription model has become a significant revenue driver for many publishers. According to a joint study of trends in the publishing industry by Oxford University, subscribing to the news is a key priority for the publishing industry in the future.

  1. Rules of visual content

According to the Cisco Annual Internet Report (2018-2023), 82% of all online content will be video by 2022. It relates to moving images such as short films, social media videos, music videos, and more. Along with traditional static images and pictures, video will become an integral part of commercially successful digital publications.

  1. Self-publishing

Self-publishing is a constantly growing market share of the publishing industry, offering unprecedented opportunities for authors. Digital platforms have been developed and are being developed for independent authors. Тhe most popular are Shopify, Blurb, Amazon and Bookscouter. The functionality of the platforms is constantly enriched, they even offer authors additional services such as SEO.

  1. Voice in trend

In the next 3 years, there will be an incredible increase in interest in voice search and voice assistants. Experts predict that in 2021, 40% of requests will be voice. This, of course, will affect all digital content publishers and make it necessary to offer podcasts and other voice content to users.

  1. The success of the formation of Story in social networks

The format of Story digital content is firmly established in many social networks. More than a billion stories are published every day on Facebook, Instagram and Whatsapp. This is an innovative type of content that lasts one day, but it is thanks to the novelty that it attracts more attention even than paid advertising on social networks. Of course, the success of Story depends on many factors, including the creativity of the content.

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