(PR article)

It’s 2024 — the age of social media, online education and AI, so most of us have already understood how our skin works and what exactly it needs to be healthy and thriving.

Although there is an endless variety of opinions and preferences, there are also a few commonly acknowledged principles of skincare. First of all, no matter the age or gender, our skin needs cleansing, moisturizing and sun protection. Also, depending on skin type and personal concerns, our routine should include treatment ingredients that target the exact problem: different types of acne, sun damage, aging, natural barrier, etc. The most important truth may be expressed with a simple saying: ‘Less is more!’ Our faces do not need lots of different products filled with excessive and harmful ingredients. Skincare should be healthy and rational.

Nowadays, these principles are actively proclaimed in magazines, advertisements, and social media. However, finding a brand that truly conforms to all skincare principles, does not test on animals and is affordable may be a great challenge. Luckily, such a brand can be found in Ukraine — and that is ‘Sane.’

A cosmetic brand ‘Sane’ is making a revolution in the Ukrainian industry, introducing simple and high-quality products. Its assortment covers all stages of skincare and pays attention to all skin types and concerns. There is a sufficient choice of basic cleansers and moisturizers with clean and minimal ingredients. Also, there are lots of dermatologically compounded serums and toners, designed to target and treat a specific skin concern, according to an esthetician’s prescription. ‘Sane’ offers all the essential active ingredients: retinol, hyaluronic acid, AHA + BHA, vitamin C, salicylic acid, niacinamide and more.

Moreover, the company’s policy of affordable prices and cruelty-free production makes it even more remarkable. ‘Sane’ is basically everything we are looking for in our skincare, so it’s worth the try and maybe even long-time loyalty. ‘Sane’ cosmetic products and available at all the major online-retailers in Ukraine, and also can be found in main hypermarkets.