THE BOOK MARKET AFTER 3 YEARS OF FULL-SCALE INVASION

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Following 2022, the Ukrainian book market underwent significant changes. The war severely impacted the industry: constant shelling, economic instability, and the forced relocation of publishing houses brought numerous challenges to the publishing sector.

Despite the difficult circumstances, 2022 presented new opportunities for publishers. According to the Book Chamber of Ukraine, 9,691 new titles were published that year, with a total circulation of 11.7 million copies. It is important to note that these figures only account for publications officially registered by publishers.

In 2023, Ukrainian books gained substantial popularity: 15,000 titles were released, totaling 24.6 million copies in circulation. This marked the most successful year for the industry in recent times.

The year 2024 saw an 18% decrease in the number of titles published. However, overall circulation increased by 6%, reaching 26 million copies. This indicates that the market is adapting—publishers are focusing on popular genres and printing them in larger quantities. Fantasy, romance, and global bestsellers are leading in demand.

Outlook for 2025

It is likely that the trend toward large print runs of popular books will continue. At the same time, children’s literature, academic publishing, and niche genres will require government support to develop. These areas need dedicated support programs to thrive.

Many publishers already report that sales have returned to pre-war levels, and for many Ukrainians, books have once again become a spontaneous purchase. However, prices have risen significantly: a new release in a high-quality hardcover now costs at least 400–600 UAH.

Popular Genres During the Full-Scale War

Interest in fiction—particularly fantasy and romantic comedies—has grown considerably. For Ukrainians living under constant stress, such books offer an escape from reality. This also aligns with global reading trends. Before the full-scale invasion, non-fiction was more widely read, but now fiction has taken the lead.

There is also a noticeable rise in demand for books on psychology and for Ukrainian literary classics. Readers are increasingly turning to works by Panteleimon Kulish, Hryhorii Kvitka-Osnovianenko, and Viktor Domontovych, reflecting a renewed appreciation for national literary heritage.

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