(opinion article)

“We spent zero dollars on advertising. We just had a YouTube video and that was it. We did a quarter million dollars in revenue, just in three weeks.”
Mark Rober

Today YouTube is a very popular social platform much as one billion peoples use it. There you can watch and comment videos, create and download your own material. This content can be dedicated to games and music, sport and trips, food and hobbies, etc.

First of all, you need to determine the theme of the channel and videos. I want to make a video reviewing the latest news in the field of financial markets and crypto currencies. While watching such content on the platform, I learned a lot, in addition to reading literature on it, so I can understand it well to express my thoughts and know the subject. To get started, you need to develop a short preview of the channel that will stand out from the crowd. Of course, you can do it yourself by watching tutorials, but YouTube is the platform on which quality plays a significant role, so you need to spend money on a quality preview. It will cost about 100-200 dollars. After that you need to take free courses on video editing, working with sound.

The next step is to purchase the necessary equipment. To produce content you need to buy: camera and tripod, lighting and microphone. All components will cost about a thousand dollars. These funds are enough for a good start, but over time, equipment costs will be much higher to improve content.

After all the steps, it remains to decide on the content. First and foremost, follow YouTube’s video promotion guidelines. The video should be of good quality, grasping, not short, but not too boring; the optimal footage is considered to be more than 10 minutes, this has a good effect on algorithms. In addition, content censorship plays an important role, as unacceptable content is either removed or not promoted, resulting in reduced revenue. You should also pay attention to the rate of likes and comments, the more the better.

YouTube does not guarantee a good income in the beginning. So in the first year, with the right approach, you can expect at least fifty dollars a month. But with the increase in subscribers and activity, this figure may increase significantly over time.

It is estimated that the costs at the initial stage will be reimbursed in a year with proper content planning.

So, this platform is a good source of income in the long run with a competent approach, but in the beginning you should not count on the ‘golden mountains.’ There is no easy money here, but those who are willing to work can reach considerable heights here.

So, why not to try to play these Youtube business games. As once Zoe Sugg remarked, “The joy of YouTube is that you can create content about anything you feel passionate about, however silly the subject matter.”