(brand story)

Hello, ‘cram-for-an-exam’ guys from our well-respected University. I know that a lot of you started writing content in English. As a copywriter with six-year experience, I would like to present an example of my brand story. Who knows, maybe it will help you and give some insights into this creative sphere of copywriting…

Bartholomew “Big Bart” Bronson lived and breathed meat. Every sizzling sausage, every juicy cutlet, every perfectly marbled steak was a symphony to his soul. One crisp autumn evening, as he savored an exceptional ribeye, a pang of empathy struck him. He thought of his neighbor, Sarah, a dedicated vegan who, according to Big Bart, was missing out on a crucial facet of life — the pure, unadulterated joy of a good steak.

This thought sparked within Big Bart a unique mission. He wouldn’t try to convert Sarah to his carnivorous ways; instead, he’d create a bridge, a delicious path leading back to the world of meat. Thus, ‘Almost The Best Meat’ was born.

The name wasn’t a marketing ploy; it was a testament to Big Bart’s unwavering belief in the inherent superiority of real meat. ‘Almost The Best Meat’ was crafted with the same dedication and passion Big Bart poured into every barbecue he hosted, but using only plant-based ingredients. He spent years in his makeshift kitchen lab, perfecting the taste, texture, and aroma of his vegan creations. Each iteration brought him closer to his goal — a product so delicious, so evocative of the real deal, that even the most dedicated vegans would be tempted back to the “meat side.”

His journey wasn’t easy. Countless batches ended up in the compost bin, replaced by new attempts fueled by unwavering determination. Finally, after months of experimentation, Big Bart achieved a breakthrough. He held in his hand a sizzling patty, the aroma remarkably similar to a freshly cooked burger. He took a hesitant bite, a wave of nostalgia washing over him. It wasn’t the same, not quite, but it was undeniably good. It was ‘Almost The Best Meat.’

‘Almost The Best Meat’ was launched with a simple message: “Experience the joy. Almost.” The packaging was designed to be transparent, showcasing the plant-based ingredients without apology. Big Bart believed in the power of the product, confident that the taste would speak louder than any marketing campaign.

The gamble paid off. Vegans, curious about the bold claim, gave ‘Almost The Best Meat’ a try. They were surprised, not by the fact it wasn’t real meat, but by how close it came. The product didn’t aim to replace the real thing, but to offer a bridge, a way to experience a taste of the “meat side” without ethical concerns.

‘Almost The Best Meat’ didn’t turn everyone into carnivores, but it did something remarkable. It opened a dialogue, fostered understanding, and most importantly, it reminded everyone, regardless of their dietary choices, of the simple joy that comes from a delicious meal shared with loved ones. Big Bart, while still a staunch meat lover, found satisfaction in knowing that his “Almost” creation had brought a taste of that joy to a wider spectrum of people.

Possibly, you have any comments? I look forward to your feedback.