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Two Ukrainian agencies, a ‘Dozen’ and ‘Okay Monday Agency,’ won the Pentawards 2024 international packaging design competition. A ‘Dozen’ won gold for its design for the Half & Half brand, and ‘Okay Monday Agency’ won bronze for its ‘ChilMil’ project featuring a sloth symbol for food delivery by ‘Silpo.’

‘The Okay Monday Agency’ developed the name, design, brand book, and slogan for the ‘ChilMil’ brand, a ‘Silpo’ project for home food delivery. The so-called ‘lazy’ format was chosen, as the name comes from the English words ‘chill’ and ‘meal’. The designers came up with a sloth, which was illustrated on all materials, and chose a font with rounded shapes to emphasise the relaxed, light and homely atmosphere.

‘Half & Half’ is a brand of the Ukrainian pet food manufacturer Suziria Brands. A ‘Dozen’ created a complete brand book for them. Warm colors were chosen for the packaging of cat food and cold colors for dog food. The packaging design concept was based on real-life situations: an adult man bending down to pet a small kitten, and a big dog asking to be held in order not to climb the stairs on his own.

In general, the brand books were created with a creative approach, knowledge of the principles of color, color separation, and professional design to evoke the desired emotions in consumers and create a lasting impression.