The Family Tree of Brands

(blogging article)

Welcome to the world of branding, where every logo is a story, and every tagline is a promise. Let’s dive into the family tree of brands, where we find the maternal (master) brands, the umbrella brands, and the line brands all sitting around the dinner table, arguing over who gets the biggest slice of market share.

1. The Maternal (Master) Brand: The Matriarch of the Marketplace The maternal brand is like your grandmother, wise and experienced, with a recipe for success that has been passed down through generations. She’s the one who holds the family together, with a name that resonates with trust and quality. Think of Coca-Cola – it’s not just a drink; it’s a maternal figure that says, “Come on over, have a Coke, and let’s share some happiness.” But beware, if you cross her, she might just release a ‘New Coke’ to put you in your place.

2. The Umbrella Brand: The Overprotective Parent: Next up, we have the umbrella brand, the overprotective parent of the brand family. It’s always there, rain or shine, making sure all its little sub-brands are safe and dry. The umbrella brand doesn’t like to play favorites, but let’s be honest, sometimes it does. Just look at Unilever – with so many brands under its canopy, it’s like a parent who can’t remember all their kids’ names, so they just shout, “Hey, you with the logo!”

3. The Line Brand: The Rebellious Teenager. Finally, we have the line brand, the rebellious teenager who wants to be different from its siblings. It’s the one that says, “I’m not like the other products; I’m edgy and cool.” The line brand is like Apple’s iPhone – it’s not just a phone; it’s a statement. And just like any teenager, it demands your constant attention and a hefty allowance.

So there you have it, the brand family in all its glory. They may bicker and compete, but at the end of the day, they all share the same goal: to win your hearts, minds, and, most importantly, your wallets.

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