The End of Long-Read Advertising: Embracing the Era of Clip Thinking

(blogging article)

Hey everyone, Anton Cherevashko is here. I’ve been mulling over a trend that’s been bugging me for a while now: long-read advertising articles. You know the ones. They go on for pages and pages, filled with intricate details and countless reasons why you should buy this or that. Once upon a time, it might have been the gold standard. But let’s be real — those days are long gone.

The Rise of Clip Thinking

We’re living in an age of clip thinking. Our brains are wired to consume content in bite-sized pieces, thanks to social media, memes, and the constant barrage of information coming at us from all directions. We scroll through TikTok, Instagram, and X, getting our dopamine hits from quick, snappy content. Who has the time or patience to wade through a 3000-word article anymore?

Long-Reads: A Relic of the Past

Let’s face it: long-read articles just don’t work to sell products anymore. It’s not that people don’t want information — they just want it faster. They want it in a format that fits into their busy, fast-paced lives. We’re not sitting down to read War and Peace; we’re skimming headlines and captions. If you’re trying to sell something with a long-read, you’re basically shouting into the void.

Product Placement: The Savior of Long-Reads

Now, don’t get me wrong. Long-read articles aren’t completely dead. They can still serve a purpose, but you’ve got to be smart about it. The only way a long-read can still sell a product or service is through clever product placement. Think of it as a personal recommendation embedded within the narrative. It’s like having a trusted friend suggest something, rather than a pushy salesperson.

Why Personal Recommendations Work

When you’re reading an article on someone’s blog, you’re there because you trust their voice and opinion. If the author casually mentions a product they love and use, it feels genuine. You’re more likely to check it out because it’s coming from a place of trust, not a hard sell. This approach feels organic and much more effective in today’s landscape of clip thinking.


Long-read advertising articles had their moment, but let’s not cling to the past. Adapt to the way people consume content today. Embrace clip thinking, and your marketing efforts will be much more effective. Trust me, your audience will thank you for it.

Until next time,
Anton Cherevashko

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